The Right Strategy Changes Everything
Helping you buy, sell, and live well in the East Bay.
Real estate has been part of my life since childhood. Growing up in my family's East Bay brokerage taught me that great outcomes come from preparation, thoughtful negotiation, and understanding what matters most to each client.
Today, after more than 18 years helping buyers and sellers throughout Oakland, Piedmont, Berkeley, Alameda, and Lamorinda, I combine local expertise with advanced education in contracts and agency law to help clients make confident decisions.
Whether you're preparing a luxury listing, buying your first home, or navigating a complex sale, my approach is the same:
Determine the best possible strategy.
Execute it with precision.
Deliver exceptional results.
Strategy Wins
The right strategy changes everything.
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I've received your message and will be in touch as soon as possible. I appreciate you reaching out and look forward to learning more about your goals.
Working with Moya was such a great experience from start to finish. She helped me and my husband navigate the super competitive market in a way that felt manageable and even exciting. - SBa
Although two open houses were scheduled, an amazing preemptive offer came in (with backup offers) and the home was sold in only 5 days! - KCf
Years of Experience
18
Five-Star Reviews
53
Sucecssful Transactions
100+
Total Sales Volume
83M+
My Listing Strategy
A proven process designed to position your home for maximum value.
A targeted marketing campaign across digital, social, email, and our agent network.
Launch & Exposure
Pricing based on local data, market trends, and buyer demand to attract strong offers from the start.
Strategic Pricing
We create a tailored plan to prepare your home to stand out and show at its best.
Preparation
We start with understanding your goals, timeline, and what success looks like for you.
Consultation
Expert negotiation, clear communication, and seamless execution to the finish.
Negotiation & Closing
My Home
Preparation Strategy
The homes that command the strongest offers rarely happen by accident. They are thoughtfully prepared, beautifully presented, and strategically positioned before they ever reach the market.
When you work with me, you gain more than a real estate agent, you gain the support of East Bay Residence Studio, my comprehensive home preparation and marketing process.
After our initial consultation, I'll develop a customized preparation plan designed around your home's strengths, your goals, and your budget or the available Compass Concierge budget. Every recommendation is carefully prioritized to maximize buyer appeal while making thoughtful use of your investment.
From paint colors and flooring selections to lighting, landscaping, staging, photography, and final styling, I coordinate every detail with a trusted team of designers, stagers, contractors, photographers, and other specialists.
What Can Compass Concierge Cover?
East Bay Residence Studio + Compass Concierge
Interior & Exterior Painting
Landscaping
Flooring
short term rental
Cabinets and countertops
Roofing repairs
Plumbing repairs
Electrical upgrades
Lighting
Moving & Storage
Tile and Backsplash
Professional Staging
* Upon execution of a valid listing agreement, eligible sellers will receive a Compass Concierge application, which includes a soft credit inquiry that generally does not impact your credit score.
Every recommendation, quote and design selection is reviewed with you before work begins.
You approve, I execute. Simple
One of the biggest obstacles sellers face is knowing improvements could increase their home's value, but not wanting to spend tens of thousands of dollars before closing.
Through Compass Concierge, eligible sellers may be able to complete many pre-sale improvements with no payment due until closing, subject to program eligibility and terms.
Featured Sales
A selection of my recent sales across the East bay
3923 Greenwood Rd.
Glenview
1840 Magellan Dr.
Montclair
SOLD FOR: $1,050,000
SOLD FOR $1,300,000
A Marketing Strategy Designed for Today's East Bay Market
Every home deserves a tailored marketing plan. From pricing strategy to negotiations, every step is designed to maximize exposure, attract qualified buyers, and help you achieve the strongest possible result.
Professional staging, photography, videography, floor plans, inspections, and strategic home preparation help your property make an exceptional first impression both online and in person.
Presentation & Preparation
Private Exclusive for homes that want to avoid public exposure or Coming Soon Launch Strategy to maximize interest on the first day launched in order to maximize the offer date runway.
PRE-MARKETING STRATEGY
Full MLS and Online Syndication to all Top Consumer and Real Estate Websites. That includes Zillow, Realtor.com, Homes.com, Redfin, WSJ, New York Times, SF Gate and more...
GOING LIVE on MLS
Beautiful property brochures, feature books, postcards, neighborhood mailers, and professionally designed marketing materials reinforce your home's story and elevate its presentation.
Print & Marketing Collateral
Your home is showcased through professional photography, cinematic video, social media campaigns, targeted digital advertising, email marketing, and major real estate platforms to reach today's buyers wherever they're searching.
Digital Marketing
Every successful sale begins with the right pricing strategy. I analyze neighborhood trends, competing inventory, buyer demand, and comparable sales to position your home for maximum interest and stronger offers.
Pricing Strategy
Every listing deserves a thoughtful launch. Depending on the property, that may include broker tours, public open houses, twilight events, private showings, and carefully planned offer dates that create momentum and competition.
Open Houses & Launch Strategy
Your listing is introduced through Compass Private Exclusives, Coming Soon marketing, broker tours, networking with top East Bay agents, and direct outreach to qualified buyers already searching for homes like yours.
Agent & Buyer Network
Behind the Sale
Every transaction tells a different story.
Some involve preparing a home for market. Others require finding the right neighborhood, navigating multiple offers, solving unexpected challenges, or recognizing an opportunity before anyone else.
In Behind the Sale, I take you inside real East Bay transactions to share the strategy, the decisions, and the moments that made each successful outcome possible.
