Helping You Buy, Sell, and Live Well in the East Bay.
Real estate has been part of my life since childhood. Growing up in my family's East Bay brokerage taught me that great outcomes come from preparation, thoughtful negotiation, and understanding what matters most to each client.
Today, after more than 18 years helping buyers and sellers throughout Oakland, Piedmont, Berkeley, Alameda, and Lamorinda, I combine local expertise with advanced education in contracts and agency law to help clients make confident decisions.
Whether you're preparing a luxury listing, buying your first home, or navigating a complex sale, my approach is the same:
Determine the best possible strategy. Execute it with precision. Deliver exceptional results.
Strategy Wins
Winning the right home. Selling for the right price
Working with Moya was such a great experience from start to finish. She helped me and my husband navigate the super competitive market in a way that felt manageable and even exciting.
-S
Although two open houses were scheduled, an amazing preemptive offer came in (with backup offers) and the home was sold in only 5 days!
- K
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Years of Experience
18
Five-Star Reviews
53
Sucecssful Transactions
100+
Total Sales Volume
83M+
A Marketing Strategy Designed for Today's East Bay Market
Every home deserves a tailored marketing plan. From pricing strategy to negotiations, every step is designed to maximize exposure, attract qualified buyers, and help you achieve the strongest possible result.
Your listing is introduced through Compass Private Exclusives, Coming Soon marketing, broker tours, networking with top East Bay agents, and direct outreach to qualified buyers already searching for homes like yours.
Agent & Buyer Network
Beautiful property brochures, feature books, postcards, neighborhood mailers, and professionally designed marketing materials reinforce your home's story and elevate its presentation.
Print & Marketing Collateral
Your home is showcased through professional photography, cinematic video, social media campaigns, targeted digital advertising, email marketing, and major real estate platforms to reach today's buyers wherever they're searching.
Digital Marketing
Professional staging, photography, videography, floor plans, inspections, and strategic home preparation help your property make an exceptional first impression both online and in person.
Presentation & Preparation
From reviewing offers to navigating inspections, disclosures, and contingencies, I advocate for your interests at every stage to help you achieve the strongest overall outcome not simply the highest price.
Smooth CLOSING
Every listing deserves a thoughtful launch. Depending on the property, that may include broker tours, public open houses, twilight events, private showings, and carefully planned offer dates that create momentum and competition.
Open Houses & Launch Strategy
Every successful sale begins with the right pricing strategy. I analyze neighborhood trends, competing inventory, buyer demand, and comparable sales to position your home for maximum interest and stronger offers.
Pricing Strategy
Responsive, proactive, and transparent-so you're always informed and confident.
Clear Communication
Lake Merritt
1555 Lakeside Dr.
Featured Sales
A selection of my recent sales across the East bay
1840 Magellan Dr.
Montclair
3923 Greenwood Rd.
Glenview
SOLD FOR $515,000
SOLD FOR $1,300,000
SOLD FOR: $1,050,000
A targeted marketing campaign across digital, social, email, and our agent network.
Launch & Exposure
Pricing based on local data, market trends, and buyer demand to attract strong offers from the start.
Strategic Pricing
We create a tailored plan to prepare your home to stand out and show at its best.
Preparation
We start with understanding your goals, timeline, and what success looks like for you.
Consultation
My Listing Strategy
A proven process designed to position your home for maximum value.
Expert negotiation, clear communication, and seamless execution to the finish.
Negotiation & Closing
Every Sale has a Story
A successful sale is about much more than a closing price. From preparing the home and developing the pricing strategy to navigating negotiations and overcoming unexpected challenges, every transaction offers valuable lessons.
In my Story of the Sale series, I take you behind the scenes of East Bay real estate to show what really happens, why strategy matters and what it all means to my clients.
